Insta: @_cloudy_cakes_
August 1, 2025

Happy birthday, us! Ten years of blogging board games

We reserve the right to do a bit of gentle navel-gazing occasionally, so when better than now?

It’s been ten years since we first sat down at a keyboard with the view to starting a blog. It’s a fairly privileged position, working in the games industry, and it’s something people tend to be interested in at parties.

They tend to ask lots of stuff like:

  • ‘Is it really the best job in the world?’ (true)
  • ‘Do you really sit around all day just playing games?’ (not at all true, but a tiny little bit true); and
  • ‘I’ve got a BRILLIANT idea for a game, I’ll just walk through the concept whilst you’re pinned in this corner, and as it happens I have a full prototype to show you here in this enormous bag’ (sorry, we’re not the people who make decisions about things like this, but we’ve a brilliant hub for game creators at inventors.tomy.com that you really need to check out.)

So, we’ve tried to answer those sorts of questions, chat about our games and the contents of the boxes in a way that’s slightly aside from our usual marketing comms (resources like our parents' guide to getting the best of the LOGO Best of Kids game have proved fairly popular), and generally put a bit of a human touch on things.

Above all, the blog's brought us into contact with some great and wonderful people – from the genius who made the cake in the main picture at the top of this article, to the NHS specialists using our games to help patients in therapy, to the Aussie theatre troupe who are on stage as we speak with a show based around the Articulate board game.

And hundreds of others, some of whom we’ve written about, and some of whom have just slid into our inbox to say ‘hello’.

Anyway, thanks for dropping by over the years, whether you’ve just been a casual visitor, or a hardcore LOGO Board Game obsessive.